Digital Innovation

24/07/2018 | Share


The wow! effect is important and any event planner wants to surprise their guests… but the event planner, or the client, generally does not want to be too surprised when D-day comes. So here comes the render, which revolutionized event planning in the last 10+ years. To understand how rendering is managed in order to bring value to projects, we talked to the CAD department at Losberger De Boer.

What background do CAD /3D designers usually have?

Architecture or interior design.
How many such designers are you in De Boer?
Our team consists of 12 people.
What technologies do you use to create your renders?
We use a combination of software in the design process.
-       We start by combining 3D models of the proposed structures in Revitor Autocad.
-       Once the position of the doors, windows and other elements like furniture, kitchen and toilets is correct, we export the project to 3dsMax. 3dsMax in combination with Vrayis used for rendering the project and Photoshop is used for postproduction.
What is the process to design a space and create the render?
-       The sales department of Losberger De Boer will make the initial sketch according to the client’s needs, and pass it to us. This is often a simple, pencil drawing where the main elements are indicated.
-       Based on this, we create the project in 3D, that is we represent in 3 dimensions the various objects, but generally with no decorative elements. This is practical but not necessarily esthetic and therefore does not represent the reality of how it will look like.
-       Once this 3D project is approved, we create the renderings, including logos, exact furniture and decorative elements. Depending on the level of detail and realism required it might take a few times to get to the desired results.
Are there many changes in the process?
It depends: a basic impression of a structure is usually correct the first time, but a detailed and realistic visual of a large space might take several times to achieve the required look and feel.
You start with someone else’s representation. Would you say you are more a creator or the “representator” of someone else’s ideas?
We create drawings for a lot of countries, so we see a lot of projects and get a lot of ideas of where to put each element on the scene. We give advice to the project managers on how to organize the space, and what decorative elements to include. The other part on which we bring advice and experience is the technical possibilities. We also factor in the security aspects (for instance evacuation). So our role goes far beyond representing; we help create by integrating our know-how and helping visualize the space as it will look like.
What are the uses of rendering besides letting the client see and validate the design? Does it help in the creation process?
It clearly helps: sometimes, a design you found cool when drafted on paper, ends up disappointing when rendered, for example, because different structures can have different heights or shapes, then when placed next to each other it might look awkward.
Have you used VR-style renderization? How do you see it?
Yes, we use VR to visualize projects. It adds an extra dimension to the presentation and makes it very easy for the client to visualize the future space. We are also experimenting with the use of a game engine, this way the client can walk around in his project in a virtual environment as if it were a video game.
Do you think this will substitute traditional rendering?
I don’t think so. Some projects need this type of rendering but it is more complex, you need the glasses… while JPGs can easily be attached to a proposal for the client to quickly visualize the event. I think both will retain their relevance. Both will have relevance.



Más noticias