Losberger De Boer 'boosts' adidas brand experience in Doha
Many elite athletes competing at the World Athletics Championships in Doha, Qatar, are ambassadors for adidas. By providing the sports brand with the two-story adidas Doha WC Hospitality, Losberger De Boer offered adidas, commissioned by CIP Marketing, the opportunity to further strengthen its ties with its athletes.
The IAAF World Athletics Championships in Doha were held from September 27 to October 6. In total, almost 2,000 athletes competed in about 50 competitions. Some of these athletes are sponsored by adidas.
The sports brand celebrated some great successes in this edition of the World Championships, including 22-year-old Noah Lyles’s impressive win at the 200m race, Niklas Kaul’s victory in the decathlon event and Muktar Edris triumph at the 5000m race.
Feel the boost
Commissioned by CIP Marketing, Losberger De Boer set up the adidas Doha WC Hospitality. The accommodation was designed entirely in the style of the sports brand's 'Feel the boost' campaign.
To achieve this, Losberger De Boer combined two structures that are very suitable for high-end applications: the Premier, a modular platform that can be combined with a large number of other structures to create an impressive double-decker and the Anova, with its characteristic curves.
For CIP Marketing and adidas, Losberger De Boer delivered a turnkey solution. In addition to the structure, Losberger De Boer also took care of all required furnishing, including lighting, air conditioning, furniture, decoration and branding for the Feel the Boost campaign.