Jamie Southam has joined the De Boer events team as new Sales Manager.
Jamie moves to De Boer from sporting hospitality, having previously delivered structures for various indoor events across Europe and the Middle East
With a breadth of experience across the industry, Jamie will be advising clients on the best event space solutions to ensure smooth project delivery.
Commenting on his new role, Jamie said:
“I’m excited to be back within the events world and am looking forward to meeting new faces; my experience has set me up perfectly to make the transition to facilitating bigger builds with the De Boer team.
“And, as a keen sports fan, I’m especially looking forward to forthcoming season, helping clients to bring structures to the forefront of their events.”
John Cochrane, De Boer Sales Director – Events, adds:
“We’re very much looking forward to introducing Jamie and making the most of the skills he brings to the team from working within the hospitality and events sector.”
De Boer commences construction for its tenth Farnborough International Airshow, providing over 78,000 square metres of exhibition space.
A team of fifty De Boer personnel will now be based at Farnborough Airfield for the next three months to build four giant exhibition halls for the Farnborough International Airshow– which will reach over a kilometre in length.
Katie Storey, De Boer project manager, who has worked on the Farnborough International Airshow for the last six years commented:
“This year we are providing an extra 5,000 square metres of exhibition space in comparison to the show held in 2014 due to increased demand from exhibitors – in total we’re expecting over 1500 exhibitors to be housed in four of De Boer’s massive Jumbo Halls.”
“The Airshow’s Hall One will be specially modified to include a lowered gable end to comply with the airfield’s instrumental landing system.”
De Boer will also build the Media Centre, using the company’s unique Emperor structure as well as providing chalets for private entertaining, catering and medical facilities.
Peter Spruce, De Boer managing director, said:
“We’re really honoured to work alongside Farnborough International Limited (FIL) on one of the world’s largest airshows. This year marks De Boer’s tenth Airshow, creating the world’s largest temporary exhibition space, and it is a tribute to the team’s dedication and strong partnership with FIL.”
Up to 200,000 visitors, drawn for both the trade and public events are expected to visit the Airshow across seven days in July. At the last Farnborough International Airshow in 2014, orders and commitments for engines and aircraft totalling a record breaking US$ 204 billion were placed
For this year’s show De Boer will build an extra 8,000 square metres of exhibition structures especially for the two public days on a section of the airfield. The team will construct the additional structures in just three days, whilst the trade show is underway.
The additional exhibition area will house dedicated family activities, merchandise tents and two grandstands allowing spectators to watch the air displays. The area will then be dismantled over the weekend, ready for business as usual at the airfield on Monday morning.
Grahame Jones, chief operating officer, Farnborough International Limited, added:
“We have worked with De Boer at the Farnborough International Airshow for over a decade, working closely to deliver the best possible exhibition solutions for our world class event. De Boer’s understanding of our requirements means participants at FIA 2016 can expect an exhibition venue of the highest standard.”
‘2015 has been one of our most successful years’
New research reveals buoyant year ahead for the events industry
New research, commissioned by De Boer, reveals that over half of senior event professionals are feeling ‘extremely confident’ about the industry in 2016, based on last summer’s activity.
The De Boer #Eventprof Summer Review was conducted in November 2015 amongst one hundred managers, organisers and professionals explores their views on last summer’s event season. Industry professionals suggested that the most encouraging aspects from last year were the increased number of events and the upturn in business opportunities. One typical comment said ‘2015 has been one of our most successful years’.
Importantly nine in ten participants said that their event spend had either remained the same or had grown in 2015 compared to the same period the year before and over sixty per cent of respondents were also pleased with the season’s profitability.
Overall three quarters of event professionals said that they felt the summer of 2015 delivered enjoyable and successful events with 83 per cent saying they were particularly happy with the high attendance rates.
Peter Spruce, De Boer Managing Director, commented on the findings:
“It is great to see a positive outlook for the events industry in the year ahead. In 2016 we will see a number of high profile national and international events such as the Rio Olympics, the Queen’s 90th Birthday celebrations and Farnborough International Air Show, to name but a few, and all of these events will provide a huge boost across the sector.”
Looking specifically into future trends for 2016, the survey highlighted recruitment as an area of concern, particularly attracting new talent. One participant added ‘it has become a lot harder to find the right people as the market has improved and there are more opportunities out there for recent graduates.’
Strong supplier relationships vital to 2015’s successful events
Event professionals cited strong relationships with third party suppliers as central to the success of many of last summer’s events with 85 per cent saying they were pleased with the service provided by temporary structure and project management specialists; 80 per cent food service and hospitality providers; and 79 per cent with venue hire.
Participants also valued suppliers’ expertise and top of the list was good breadth of experience 86 per cent; technical expertise 83 per cent; problem solving 78 per cent and creativity and innovation 63 per cent.
“Innovation is the key to sustainability in the events sector, both amongst suppliers and event professionals. We are already seeing the latest technology such as event apps and audio beacons increasing user engagement,” adds Peter.
“This year I believe that it is no longer about ‘events’ but ‘experiences’. As a temporary structures specialist, we will continue our creative approach providing exciting event spaces which enhance the guest experience.“
This January De Boer has been joined by Graham Jones as the new Project Delivery Manager.
Graham has spent the last four years working with De Boer as a tent builder on high profile projects such as RHS Chelsea Flower Show, MoonWalk London and Southampton Boat Show.
Using his detailed knowledge of De Boer’s latest innovations Graham will be able to advise clients on the best event space solutions and ensure smooth project completion.
Graham comments on his new role:
“This is a really exciting year to join the project delivery team as we are already preparing for a number of high profile events including the biennial Farnborough International Airshow.
“Building for the Airshow starts at the end of February and we’ll be creating the world’s largest temporary exhibition space, so there’s a lot to get stuck into.”
John Cochrane, De Boer Sales Director – Events, adds:
“It is a pleasure to welcome Graham to the Team and we’re looking forward to working with him in the months ahead.”
This year De Boer is also saying goodbye to David Tunnicliffe, Sales Manager, who is moving on to new pastures within the industry.
“After eight and a half years De Boer is very sad to say goodbye to David Tunnicliffe. David has decided to start a new career following his time on the Event Sales Team at De Boer. His enthusiasm, effort and affable character will be missed but everyone at De Boer wishes him well.”
After a successful 2015, De Boer UK has been shortlisted for Access All Areas 2016 Event Production Awards, which recognises excellence in the outdoor and indoor events industry.
Nominated in the ‘Best Structure Company’ category, De Boer will attend the awards on 12th February at the Lancaster London Hotel.
On the shortlist for exhibiting outstanding product, innovative usage, service and support, De Boer demonstrated a combination of engineering, technical and logistical skills, building unique structures for a number of events in 2015 with speed, accuracy and safety. Two key achievements were building the party structure for the season five premiere of Game of Thrones, using the Tower of London as a backdrop; and constructing a 1,000-seater theatre next to Kings Cross Station for the Railway Children production.
The nominees span 20 categories, including the ‘Sporting Event of the Year’ category, which this year De Boer is sponsoring. There are also four new honours for 2016: Best Culture/Food Event, Best Sustainable Event, Indoor Venue of the Year and Outdoor Venue of the Year.