De Boer’s iconic structure turned Clapham Common pink as MoonWalk took London by storm again this May, celebrating 20 years of Walking the Walk.
The striking Pink Galaxy was created by De Boer specifically for MoonWalk London, the annual fundraising event for breast cancer charity, Walk the Walk.
Each year, MoonWalkers power-walk a sponsored full or half marathon wearing trademark decorated bras to raise money for the charity. Last year, the event raised over £6 million to fund research and breast cancer treatment.
Helping to celebrate the two decades of Walk the Walk and over £107 million of fundraising, De Boer’s bespoke circus tent structure provided over 13,000 sqm of space, the size of two football pitches, for thousands of MoonWalkers to limber up together.
Nina Barough CBE, Founder and Chief Executive of Walk the Walk said:
“We are very proud to host the The MoonWalk and celebrate 20 years of Walking the Walk in De Boer’s Galaxy. The unique and iconic pink tent has become synonymous with MoonWalking and to house all 15,000 of our walkers is quite spectacular.
“Each year, we still feel a huge buzz of excitement as the tent goes up and the pink flags fly, marking the beginning of a very special night.”
This year also marks the tenth anniversary of De Boer providing the iconic structure for MoonWalk, having created the Pink Galaxy as a bespoke project for the event in 2006. To recognise and celebrate the longstanding relationship, Walk the Walk has presented De Boer a 10 Years association award.
Peter Spruce, Managing Director at De Boer, said:
“We’ve been proud supporters of Walk the Walk for over a decade and the team were honoured to construct the pink party hub again for MoonWalk London 2016. Helping to celebrate 20 years of Walk the Walk with The MoonWalk was a very special event, as well as marking our 10 year association with the Charity.”
In addition to the Pink Galaxy, De Boer also supplied temporary structures housing the Walk the Walk merchandise tent, volunteer and guest facilities, baggage areas and the help desk. The whole site took just six days to build.
Jamie Southam has joined the De Boer events team as new Sales Manager.
Jamie moves to De Boer from sporting hospitality, having previously delivered structures for various indoor events across Europe and the Middle East
With a breadth of experience across the industry, Jamie will be advising clients on the best event space solutions to ensure smooth project delivery.
Commenting on his new role, Jamie said:
“I’m excited to be back within the events world and am looking forward to meeting new faces; my experience has set me up perfectly to make the transition to facilitating bigger builds with the De Boer team.
“And, as a keen sports fan, I’m especially looking forward to forthcoming season, helping clients to bring structures to the forefront of their events.”
John Cochrane, De Boer Sales Director – Events, adds:
“We’re very much looking forward to introducing Jamie and making the most of the skills he brings to the team from working within the hospitality and events sector.”
De Boer commences construction for its tenth Farnborough International Airshow, providing over 78,000 square metres of exhibition space.
A team of fifty De Boer personnel will now be based at Farnborough Airfield for the next three months to build four giant exhibition halls for the Farnborough International Airshow– which will reach over a kilometre in length.
Katie Storey, De Boer project manager, who has worked on the Farnborough International Airshow for the last six years commented:
“This year we are providing an extra 5,000 square metres of exhibition space in comparison to the show held in 2014 due to increased demand from exhibitors – in total we’re expecting over 1500 exhibitors to be housed in four of De Boer’s massive Jumbo Halls.”
“The Airshow’s Hall One will be specially modified to include a lowered gable end to comply with the airfield’s instrumental landing system.”
De Boer will also build the Media Centre, using the company’s unique Emperor structure as well as providing chalets for private entertaining, catering and medical facilities.
Peter Spruce, De Boer managing director, said:
“We’re really honoured to work alongside Farnborough International Limited (FIL) on one of the world’s largest airshows. This year marks De Boer’s tenth Airshow, creating the world’s largest temporary exhibition space, and it is a tribute to the team’s dedication and strong partnership with FIL.”
Up to 200,000 visitors, drawn for both the trade and public events are expected to visit the Airshow across seven days in July. At the last Farnborough International Airshow in 2014, orders and commitments for engines and aircraft totalling a record breaking US$ 204 billion were placed
For this year’s show De Boer will build an extra 8,000 square metres of exhibition structures especially for the two public days on a section of the airfield. The team will construct the additional structures in just three days, whilst the trade show is underway.
The additional exhibition area will house dedicated family activities, merchandise tents and two grandstands allowing spectators to watch the air displays. The area will then be dismantled over the weekend, ready for business as usual at the airfield on Monday morning.
Grahame Jones, chief operating officer, Farnborough International Limited, added:
“We have worked with De Boer at the Farnborough International Airshow for over a decade, working closely to deliver the best possible exhibition solutions for our world class event. De Boer’s understanding of our requirements means participants at FIA 2016 can expect an exhibition venue of the highest standard.”
‘2015 has been one of our most successful years’
New research reveals buoyant year ahead for the events industry
New research, commissioned by De Boer, reveals that over half of senior event professionals are feeling ‘extremely confident’ about the industry in 2016, based on last summer’s activity.
The De Boer #Eventprof Summer Review was conducted in November 2015 amongst one hundred managers, organisers and professionals explores their views on last summer’s event season. Industry professionals suggested that the most encouraging aspects from last year were the increased number of events and the upturn in business opportunities. One typical comment said ‘2015 has been one of our most successful years’.
Importantly nine in ten participants said that their event spend had either remained the same or had grown in 2015 compared to the same period the year before and over sixty per cent of respondents were also pleased with the season’s profitability.
Overall three quarters of event professionals said that they felt the summer of 2015 delivered enjoyable and successful events with 83 per cent saying they were particularly happy with the high attendance rates.
Peter Spruce, De Boer Managing Director, commented on the findings:
“It is great to see a positive outlook for the events industry in the year ahead. In 2016 we will see a number of high profile national and international events such as the Rio Olympics, the Queen’s 90th Birthday celebrations and Farnborough International Air Show, to name but a few, and all of these events will provide a huge boost across the sector.”
Looking specifically into future trends for 2016, the survey highlighted recruitment as an area of concern, particularly attracting new talent. One participant added ‘it has become a lot harder to find the right people as the market has improved and there are more opportunities out there for recent graduates.’
Strong supplier relationships vital to 2015’s successful events
Event professionals cited strong relationships with third party suppliers as central to the success of many of last summer’s events with 85 per cent saying they were pleased with the service provided by temporary structure and project management specialists; 80 per cent food service and hospitality providers; and 79 per cent with venue hire.
Participants also valued suppliers’ expertise and top of the list was good breadth of experience 86 per cent; technical expertise 83 per cent; problem solving 78 per cent and creativity and innovation 63 per cent.
“Innovation is the key to sustainability in the events sector, both amongst suppliers and event professionals. We are already seeing the latest technology such as event apps and audio beacons increasing user engagement,” adds Peter.
“This year I believe that it is no longer about ‘events’ but ‘experiences’. As a temporary structures specialist, we will continue our creative approach providing exciting event spaces which enhance the guest experience.“
This January De Boer has been joined by Graham Jones as the new Project Delivery Manager.
Graham has spent the last four years working with De Boer as a tent builder on high profile projects such as RHS Chelsea Flower Show, MoonWalk London and Southampton Boat Show.
Using his detailed knowledge of De Boer’s latest innovations Graham will be able to advise clients on the best event space solutions and ensure smooth project completion.
Graham comments on his new role:
“This is a really exciting year to join the project delivery team as we are already preparing for a number of high profile events including the biennial Farnborough International Airshow.
“Building for the Airshow starts at the end of February and we’ll be creating the world’s largest temporary exhibition space, so there’s a lot to get stuck into.”
John Cochrane, De Boer Sales Director – Events, adds:
“It is a pleasure to welcome Graham to the Team and we’re looking forward to working with him in the months ahead.”
This year De Boer is also saying goodbye to David Tunnicliffe, Sales Manager, who is moving on to new pastures within the industry.
“After eight and a half years De Boer is very sad to say goodbye to David Tunnicliffe. David has decided to start a new career following his time on the Event Sales Team at De Boer. His enthusiasm, effort and affable character will be missed but everyone at De Boer wishes him well.”