Showcase: Bread and Butter

The leading “tradeshow for selected brands” Bread & Butter was originally created in the spring of 2001. Ever since, it has been the “tradeshow for selected brands” and has turned into a real festival for the fashion world. For three days (and nights), the leading lights of the international fashion scene meet and interact, talk business and have a great time together. 

Twice a year, Bread & Butter shows the latest fashion from well-known brands such as Addict, day Birger et mikkelsen, Freesoul, Moschino, Nike, Quick and von dutch plus many, many more major brands. And de Boer not only accommodated the 2006 show in Barcelona, but was also back in the Catalan capital to play a key role in the first Bread & Butter of 2007. At this, the linchpin of the world’s fashion professionals, 82,837 trade visitors were registered. 

It is not only visitor numbers that underline the success of Europe’s leading tradeshow for progressive, contemporary fashion – it’s also highlighted by the internationality of the event. The second edition of Bread & Butter 2007 will take place from July 4th – 6th. At first it would simultaneously take place in Berlin as well, but since Barcelona has proven to be the pre-eminent city for this highly fashionable show, Barcelona will play host to the fashion festival for the second time this year. After all, it is the 3rd most popular city to travel to in Europe (after london and paris)!