De Boer supplies temporary showrooms at Goodwood

4 August 2010

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De Boer joined the biggest names and the finest cars in motorsport at this year’s Goodwood Festival of Speed as it supplied temporary showrooms for some of the world’s leading motor manufacturers.

Alu Hall marks anniversary
The structure specialist provided services to five exhibitors at the event, including main sponsor Alfa Romeo, together with Lotus, Audi, Citroën and Peugeot. De Boer erected an Alu Hall measuring 20 metres by 25 metres for Italian car maker Alfa Romeo which celebrates its 100th anniversary this year.

Distinctive exhibition stand
The distinctive exhibition stand was covered in bespoke red panels to reflect the company’s corporate colour. As well as the centenary celebrations, the Festival of Speed marked the public debut of the hotly anticipated new Alfa Giulietta alongside an Alfa 8C Spider.

Services include flooring and cladding
The De Boer team, who were on site for six weeks prior to the show starting, provided last year’s main sponsor Audi with a scaffolding sub-base for its showroom covering 2,700 square metres. As part of the project, Brackley-based De Boer installed flooring, decking tiles, hand-rails, staircases, entrance ramps and cladding before it was handed over to Audi.

Supercar debut
The German car manufacturer wowed crowds with their first glimpse of the forthcoming R8 GT supercar, of which only 33 will be coming to the UK, the new A1, the A8 L and the RS 5 coupe. 

Structures for main sponsor
De Boer Sales Manager David Tunnicliffe said: “The Goodwood Festival of Speed is one of the key highlights in the motoring world and we were privileged to have supplied structures to the main sponsor for the second year running.

Innovative design concepts
Goodwood House provides a picturesque backdrop to the event. However, its sloping grounds can be challenging. We work very closely with the clients to provide them with innovative design concepts whilst also taking into consideration the detailed level of planning involved to overcome the undulating land.”

Delta offers unique facade
Measuring 20 metres by 25 metres, De Boer’s Delta structure was transformed into a stunning temporary showroom for Lotus displaying a range of cars including the new concept Evora Hybrid, the 2011 Elise and the classic Formula 1 Type 49. The Delta roof provided a unique façade with a cantilevered 5m canopy.

Scaffold sub-base
De Boer provided a scaffold sub-base for both Citroën and Peugeot. The eagerly awaited DS3 Racing was the main attraction on the Citroën stand as well as the all-electric Survolt supercar and C4 WRC racing car.

Steel goods
Peugeot celebrated 200 years as a brand with origins dating back to steel goods, with iconic cars from the past and unveiled its new SR1 sports roadster, Hybrid 3 Evolution and the all-electric iOn at the stand.

Motorsport celebration
The show took place in the grounds of Goodwood House with this year’s theme, ‘Viva Veloce! – The Passion for Speed’, celebrating Italy’s influence with motorsport and the impact the country has had in the world of sport.

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